Comments for Silicon Beach Marketing

Comment on How to Secure Sponsors by Tamala Lavant

Tamala Lavant — Tue, 14 Aug 2012 02:33:44 +0000

Thanks a ton for this – love the info and agree with your perspective. However many others will not, so thanks for speaking up. Nice blog, well done!

Comment on The 5 Worst PR Mistakes by My Homepage

My Homepage — Wed, 08 Aug 2012 07:14:47 +0000

Quite intriguing topic , thanks for posting . 996702

Comment on 5 Tips for Creating Marketing Partnerships To Boost Business by semmer

semmer — Mon, 16 Jul 2012 00:45:03 +0000

Exactly! I’m amazed how many people try to partner with another company just because they have a large audience, but there is no compatibility between the products or services.

Comment on 5 Tips for Creating Marketing Partnerships To Boost Business by Saurabh Khetrapal

Saurabh Khetrapal — Fri, 13 Jul 2012 15:06:21 +0000

If your partners don’t target a similar audience than your relationship will fail before it even gets started. You want to work with a company that can introduce your brand to the right audience because that is going to have the biggest return for your efforts. You obviously don’t want to be direct competitors but a similar niche can help you find more valuable leads.

Comment on The Secret Ingredient for Branding Success by semmer

semmer — Fri, 01 Jun 2012 18:29:50 +0000

Hi Myke,
Love Tapshare’s USP. You “get it” right away, and it’s a great idea!

Comment on The Secret Ingredient for Branding Success by semmer

semmer — Fri, 01 Jun 2012 18:27:40 +0000

Thanks Jeff! It’s amazing how many people over look this “detail!”

Comment on The Secret Ingredient for Branding Success by Jeff SKI Kinsey

Jeff SKI Kinsey — Thu, 31 May 2012 18:54:47 +0000

>> “Show Me the Money”

Love it! Thanks for sharing the value of the USP… too many folks do not pay enough attention to this rather LARGE detail. –ski

Comment on The Secret Ingredient for Branding Success by Myke

Myke — Thu, 31 May 2012 18:35:36 +0000

Great article! Finding your USP is tough and often follows the pivots you go through during the product development.

Silicon Beach company Tapshare’s USP is simple, social photo albums. You get a very simple way to make photo albums on the fly. The USP should make the listener say “I get it” or “that seems useful.”

With every USP, a SW (second “wow”) should follow, which the user says “I want it!” or “I need that!”. For Tapshare, the SW is that their friends can also add to that photo album, creating a way for you to make simple, social photo albums for events and parties.

Comment on How to Secure Sponsors by kdjfhwui

kdjfhwui — Fri, 25 May 2012 02:05:06 +0000

Some really choice blog posts on this web site , saved to bookmarks .

Comment on Startup Weekend Los Angeles: 10 Lessons from a Startup Virgin by 6 New Lessons from an LA Startup Weekend Winner (Feb 2012) | Monica Birdsong

Sun, 25 Mar 2012 12:40:18 +0000

[...] Susan Emmer’s Experience - 10 Lessons from a SWLA Virgin [...]