Coloft, a shared workspace community in Santa Monica, is the entrepreneur’s equivalent of “Cheers,” the place where everyone knows your name. The brainchild of Avesta and Cameron Rasouli, and winner of Santa Monica’s 2011 Innovator’s Award, Coloft is co-working with a heart.
According to Avesta, the plan for Coloft was always to become the center for entrepreneurial activity in Los Angeles. Initially motivated by the need to get out of the house, and by the desire to be around like-minded people, the couple launched Coloft in February 2010. Having the right idea, in the right place, and at the right time, allowed Coloft to break even in only four months!
Avesta clearly understood how the workplace had changed, and recognized the shift from the solopreneur to a more collaborative approach. He was also savvy enough to realize that human interaction and socializing are just as important as the newest technology. From the beginning, Avesta’s philosophy was, “If I help the community, the community will give back.” Not surprisingly, a recent survey of Coloft members showed that 65% joined for the people and the community, while 35% joined for the workspace.
The future is bright for Coloft. A recent expansion into the adjoining space was just completed, and membership continues to grow, as do the friendships.